Geoff Cumming

About the Author

Geoff Cumming is a distinguished psychologist and statistician renowned for his pioneering contributions to statistical education and practice. With a career spanning decades, he has dedicated himself to demystifying complex statistical concepts, advocating for a shift away from outdated null hypothesis significance testing toward more robust, effect-size-based approaches. His work emphasizes practical, intuitive understanding to empower researchers across disciplines. Cumming's influential book, Understanding The New Statistics (Multivariate Applications Series), co-authored with colleagues, has become a cornerstone text for graduate students and professionals seeking to modernize their analytical toolkit. Through his writings and teachings, he continues to shape the future of evidence-based research, promoting clarity, precision, and ethical interpretation in an era of big data.