Geoff Alexander

About the Author

Geoff Alexander is a renowned psychologist and author whose work delves into the intricacies of human behavior and evolutionary psychology. With a PhD from Stanford University, he has spent over two decades researching the cognitive mechanisms that shape our daily decisions and self-control. Alexander's insights challenge conventional wisdom, revealing how our evolutionary heritage often undermines modern aspirations for discipline and achievement. His seminal book, The Willpower Paradox: Why we evolved to have less willpower than we need, has garnered international acclaim for its accessible yet profound exploration of why self-control is inherently limited and how we can work within those constraints to foster better habits. Through engaging narratives and evidence-based analysis, Alexander empowers readers to navigate the paradoxes of the mind with greater understanding and efficacy.