Ganna Pogrebna

About the Author

Ganna Pogrebna is a renowned expert in behavioral economics and artificial intelligence, blending insights from psychology, economics, and technology to explore how human behavior shapes the future of innovation. With a PhD in economics and extensive experience as a researcher and consultant, she has advised governments, corporations, and organizations on ethical AI development and decision-making under uncertainty. Pogrebna's work emphasizes the critical role of behavioral factors in designing effective products, services, and systems, challenging traditional approaches to AI that overlook human nuances. Her thought-provoking analyses have been featured in leading academic journals and media outlets, making complex concepts accessible to a broad audience. Through her writing, she advocates for a more humane and inclusive integration of AI into society.