Gabriela Salinas

About the Author

Gabriela Salinas is a distinguished expert in brand strategy and valuation, with over two decades of experience advising multinational corporations on leveraging intellectual assets for competitive advantage. Holding advanced degrees in economics and marketing from leading European universities, she has consulted for Fortune 500 companies, helping them navigate the complexities of global markets through innovative valuation frameworks. Her seminal work, The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications, distills her extensive research into a comprehensive guide that has become an essential resource for professionals worldwide. Passionate about bridging theory and practice, Salinas continues to lecture at international conferences and contribute to academic journals, shaping the future of brand management in an increasingly interconnected economy.