Eric Rhiney
2 books
About the Author
Eric Rhiney is a seasoned data analyst and educator with over two decades of experience in applying statistical methods to the advertising industry. Holding a PhD in Statistics from the University of Chicago, he has consulted for major advertising firms, helping them leverage data to optimize campaigns and measure ROI effectively. Rhiney's passion for making complex statistical concepts accessible led him to author practical guides that bridge theory and real-world application. His book, Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems, empowers professionals to harness Excel's tools for analyzing ad performance and forecasting trends. Through his writing, Rhiney demystifies data-driven decision-making, enabling advertisers to turn raw numbers into actionable insights that drive business growth.
Common genres
Writing style
clear
practical
instructional
