Elaine S. Meyer

About the Author

Elaine S. Meyer is a seasoned business strategist and retail industry expert with over two decades of experience navigating the complexities of global supply chains and consumer behavior. Holding an MBA from the Wharton School, she has consulted for Fortune 500 companies, advising on operational efficiencies and sustainable practices in the face of evolving e-commerce trends. Meyer's keen insights into the unintended consequences of modern retail policies have positioned her as a thought leader on profitability and innovation. In her acclaimed work, Reverse Supply Chain: The Hidden Billion-Dollar Cost of Free Returns and the Future of Retail, she unveils the economic pitfalls of generous return policies and proposes forward-thinking solutions to safeguard the industry's future. Through her writing, Meyer empowers executives and entrepreneurs to rethink traditional models for long-term success.