Drashti Adesara

Drashti Adesara

1 book

About the Author

Drashti Adesara is an insightful researcher and academic specializing in consumer behavior and digital finance, with a keen focus on emerging technologies in regional markets. Holding advanced degrees in business and economics, she has dedicated her career to exploring how innovative payment solutions influence user adoption and satisfaction in underserved areas. Her work bridges theoretical frameworks with practical insights, offering valuable perspectives for policymakers, businesses, and technologists aiming to enhance financial inclusion. Through meticulous surveys and data analysis, Adesara illuminates the nuances of digital transformation, particularly in India's Saurashtra region, where cultural and economic factors shape consumer attitudes toward modern financial tools. Her contributions continue to inform strategies for sustainable digital ecosystems.

Writing style
analytical empirical concise

Books by Drashti Adesara