Dr Moira Somers

About the Author

Dr. Moira Somers is a renowned behavioral scientist and financial advisor with over two decades of experience helping individuals and organizations navigate the complexities of money management and decision-making. Holding a PhD in psychology, she specializes in the intersection of human behavior and personal finance, drawing on extensive research to uncover why people often ignore sound advice and how to make it resonate. Her insights have been featured in leading publications and conferences, empowering professionals to communicate effectively in high-stakes financial conversations. In her acclaimed book, Advice That Sticks: How to give financial advice that people will follow, Dr. Somers provides practical strategies for advisors to foster lasting client trust and behavioral change, blending scientific rigor with real-world applicability to transform the advisory landscape.