Douglas W. Hubbard
About the Author
Douglas W. Hubbard is a renowned expert in quantitative risk analysis and decision-making, with over two decades of experience helping organizations transform uncertainty into actionable insights. As the founder of Hubbard Decision Research, he has consulted for Fortune 500 companies, government agencies, and non-profits, applying innovative methods to measure the seemingly immeasurable. Hubbard's work bridges the gap between statistics and practical business strategy, emphasizing calibrated probability assessments and simulation modeling to drive better decisions. His bestselling book, How to Measure Anything (Second Edition), has become a cornerstone for professionals seeking to quantify intangible assets and risks, earning praise for its clarity and real-world applicability. A sought-after speaker and educator, Hubbard continues to advance the field through workshops, articles, and ongoing research.
