Donna Lichaw

About the Author

Donna Lichaw is a renowned storyteller and product design expert who bridges the worlds of narrative and technology to create user experiences that resonate deeply. With a background in film and screenwriting from the University of Southern California, she has spent over a decade helping companies like Netflix, Google, and Facebook craft compelling product stories that drive engagement and loyalty. As the founder of StorybyDonna, Lichaw empowers teams to harness the power of storymapping—a technique she pioneered—to transform complex products into intuitive journeys that users adore. Her innovative approach has been featured in outlets like Fast Company and The New York Times, making her a sought-after speaker and consultant in the tech and design industries. Through her work, Lichaw demonstrates how timeless storytelling principles can revolutionize modern product development, fostering empathy and innovation at every step.