David Mactavish

About the Author

David Mactavish is a seasoned photography expert and author with over two decades of experience in the industry, guiding photographers through the complexities of pricing their work in a competitive market. His practical insights stem from years of consulting with professionals, from emerging talents to established studios, helping them navigate assignments, stock sales, and valuation strategies. Mactavish's writing demystifies the often opaque world of photography economics, empowering creators to confidently set rates that reflect their value and sustain their careers. A frequent speaker at industry conferences, he combines real-world anecdotes with actionable advice, making his guidance accessible to photographers at all levels. Through his work, Mactavish advocates for fair compensation in the visual arts, ensuring artists thrive in an evolving digital landscape.