Daphne Schonfeld-Silva

About the Author

Daphne Schonfeld-Silva is a seasoned digital marketing strategist with over a decade of experience navigating the complexities of programmatic advertising and e-commerce ecosystems. Specializing in Amazon's advertising solutions, she empowers beginners and seasoned professionals alike to harness the power of data-driven campaigns for maximum impact. Her practical insights stem from hands-on work with global brands, where she has optimized ad spends and driven measurable ROI in competitive markets. As an author and educator, Daphne demystifies technical jargon, offering clear, actionable strategies that bridge the gap between theory and real-world application. Her debut book, DSP Foundations for Non-Endemic Beginners: A Practical Guide to Running Your First Campaigns in Amazon DSP, has become an essential resource for newcomers entering the Amazon DSP arena, praised for its straightforward approach and real-life examples.