Dana Connell

About the Author

Dana Connell is a seasoned retail strategist and author with over two decades of experience in the dynamic world of merchandising and supply chain management. Drawing from her hands-on roles in major retail corporations, she offers practical insights into the art of buying and forecasting that demystify complex processes for professionals and aspiring retailers alike. Her writing bridges the gap between theoretical knowledge and real-world application, empowering readers to navigate market trends, optimize inventory, and drive business growth. In her acclaimed work, A Buyer's Life: A Concise Guide to Retail Planning and Forecasting, Connell distills years of expertise into actionable strategies that have become essential reading for retail educators and executives. Beyond the page, she consults with industry leaders, advocating for data-driven decision-making in an ever-evolving retail landscape.