Charlene M

About the Author

Charlene M is a distinguished expert in digital marketing and tourism innovation, with a career dedicated to bridging technology and the vibrant South African hospitality sector. Holding advanced degrees in business and marketing, she has consulted for leading tourism organizations, helping them harness digital tools to enhance visitor experiences and drive economic growth. Her research explores the intersection of online strategies and cultural heritage, emphasizing sustainable practices in emerging markets. Passionate about empowering local businesses, Charlene lectures at universities and contributes to industry publications, advocating for innovative approaches that respect South Africa's diverse landscapes and communities. Through her work, she inspires a new generation of marketers to think globally while rooting their efforts in authentic, place-based narratives.