Bruce Friedrich

About the Author

Bruce Friedrich is a prominent advocate for animal rights and ethical living, with decades of experience leading impactful campaigns for compassion toward all sentient beings. As co-founder and president of The Good Food Institute, he drives innovation in plant-based and cultivated meat alternatives to transform the global food system and reduce animal suffering. A former director of PETA's vegan campaigns, Friedrich has influenced policy, corporate practices, and public awareness through his strategic activism and eloquent writing. His work emphasizes practical steps for individuals and organizations to foster a more humane world, blending rigorous research with passionate advocacy. In 'The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World (Flashpoint (Lantern))', he provides actionable guidance for effective change-making in an increasingly interconnected society.