Bruce Buffer

About the Author

Bruce Buffer is the iconic voice of the Ultimate Fighting Championship, renowned worldwide for his electrifying catchphrase 'It's Time!' that ignites the octagon before every major bout. With over two decades as the UFC's official announcer, Buffer has become synonymous with mixed martial arts, bringing unparalleled energy and charisma to events that captivate millions. A former model and entrepreneur, he transitioned into the fight world through his passion for combat sports, forging a unique bond with legends like Conor McGregor and Jon Jones. In his memoir 'It's Time!: My 360-Degree View of the UFC,' Buffer offers an insider's perspective on the highs, lows, and behind-the-scenes drama of the sport's explosive rise to global dominance, blending personal anecdotes with thrilling fight-night stories that reveal the heart and hustle of the UFC empire.