Brian Gunia

About the Author

Brian Gunia is a distinguished scholar and author whose work bridges the worlds of psychology, business, and everyday decision-making. With a PhD in organizational behavior from Northwestern University, he serves as an associate professor at Johns Hopkins Carey Business School, where he explores the intricacies of human negotiation and ethical leadership. Gunia's writing demystifies complex behavioral concepts, offering practical insights for professionals and individuals alike to navigate high-stakes interactions with confidence and clarity. His debut book, The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation, revives ancient principles of exchange to empower modern negotiators, drawing on historical anecdotes, psychological research, and real-world applications to transform how readers approach deals in business and personal life. Through his engaging prose, Gunia challenges conventional wisdom, advocating for a mindset that values mutual benefit over adversarial tactics.