Bobby Hundreds

About the Author

Bobby Hundreds, the visionary founder of The Hundreds streetwear brand, has long been a pivotal figure in the evolution of urban fashion and culture. Born and raised in Los Angeles, he transformed his passion for street art, music, and community into a global phenomenon, blending bold graphics with authentic storytelling. In his acclaimed memoir 'This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear,' Hundreds offers an intimate look at the highs and lows of building a brand from the ground up, exploring themes of identity, entrepreneurship, and the vibrant world of streetwear. As a writer, photographer, and cultural commentator, he continues to inspire a new generation through his insightful reflections on the intersections of style, society, and self-expression.