Bob Willard

About the Author

Bob Willard is a pioneering sustainability consultant and author with over three decades of experience guiding businesses toward profitable environmental and social responsibility. A former corporate executive, he founded Sustainability Advantage, where he advises organizations on integrating triple bottom line principles—people, planet, and profit—into their strategies. Willard's work emphasizes the tangible business benefits of sustainability, demonstrating how eco-friendly practices can drive innovation, reduce costs, and enhance market positioning. His seminal book, The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line, has become a cornerstone for executives seeking to align profitability with planetary stewardship, while its Tenth Anniversary Edition updates these insights for today's evolving corporate landscape. Through keynote speeches and workshops, Willard inspires leaders to embrace sustainability as a competitive edge.