Bob Pering

About the Author

Bob Pering is a seasoned business consultant and author with over two decades of experience in financial strategy and retail operations. His practical approach to demystifying complex calculations has empowered countless entrepreneurs to optimize their pricing and boost profitability without relying on expensive tools or advanced math skills. In his acclaimed work, 'The Correct Way To Figure Markup Percentage: Find Your Most Profitable Selling Price When All You Know Is Your Cost And You Don't Have A Percent Calculator,' Pering breaks down essential markup formulas into simple, actionable steps, making it an indispensable guide for small business owners and sales professionals. Drawing from real-world case studies and his own consulting triumphs, Pering's writing emphasizes clarity, efficiency, and real results, helping readers navigate the challenges of competitive markets with confidence and precision.