Bartow J. Elmore

About the Author

Bartow J. Elmore is a historian whose work examines the intersections of business, environment, and consumer culture in modern America. He is best known for his book Citizen Coke: The Making of Coca-Cola Capitalism, which traces the global rise of the Coca-Cola Company and its far-reaching economic and ecological impacts. Elmore's scholarship blends rigorous archival research with compelling narrative, illuminating how corporations shape everyday life and the natural world. His writing appeals to readers interested in the hidden histories behind familiar brands and the broader forces of capitalism.