Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee
1 book
About the Author
Barry R. Berman, Joel R. Evans, and Patrali M. Chatterjee are respected contributors to the study and practice of retail management. Their work brings together strategic insight, global perspective, and practical analysis to help readers understand the changing retail landscape. With an emphasis on emerging trends, consumer behavior, technology, and effective business decisions, they connect foundational principles with real-world applications. Their influential textbook, Retail Management, Global Edition, has supported students, educators, and professionals seeking a comprehensive understanding of retailing in an increasingly competitive and interconnected marketplace.
Common genres
Writing style
analytical
practical
accessible
Books by Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee
