Barbara K. Rimer

About the Author

Barbara K. Rimer is a distinguished scholar and leader in public health, renowned for her groundbreaking contributions to health behavior research and practice. With a career spanning decades, she has held pivotal roles including Dean of the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill and Director of the National Cancer Institute's Division of Cancer Control and Population Sciences. Rimer's work focuses on translating behavioral science into actionable strategies for improving health outcomes, emphasizing the integration of theory, evidence, and real-world application. Her influential book, Health Behavior: Theory, Research, and Practice (Jossey-Bass Public Health), co-authored with leading experts, serves as a cornerstone text for students, researchers, and practitioners seeking to understand and influence health behaviors effectively. Through her scholarship and mentorship, Rimer continues to shape the future of public health by bridging the gap between research and policy.