Avi Goldfarb

About the Author

Avi Goldfarb is a renowned economist and professor at the Rotman School of Management, University of Toronto, where he explores the transformative impact of artificial intelligence on business and society. With a PhD from Harvard University, Goldfarb has dedicated his career to demystifying complex technologies through accessible economic lenses, advising governments and corporations on AI strategy. His seminal work, Prediction Machines: The Simple Economics of Artificial Intelligence, co-authored with leading thinkers, reframes AI as a tool for cost-effective prediction, influencing policymakers and executives worldwide. Goldfarb's insights blend rigorous analysis with practical wisdom, making him a sought-after voice in the AI revolution, and he continues to publish on innovation, competition, and the future of work.