Anthony G. Greenwald

About the Author

Anthony G. Greenwald is a pioneering social psychologist and professor emeritus at the University of Washington, renowned for his groundbreaking research on implicit biases and unconscious influences on human behavior. With a career spanning over five decades, Greenwald has illuminated the hidden prejudices that shape our decisions, relationships, and societies, challenging the notion that good intentions alone suffice to overcome deep-seated biases. His innovative Implicit Association Test (IAT) has become a cornerstone tool in psychology, used worldwide to measure attitudes that people may not even recognize in themselves. In his seminal work, Blindspot: Hidden Biases of Good People, co-authored with Mahzarin Banaji, Greenwald demystifies these 'blindspots' with clarity and compassion, urging readers to confront and mitigate their own unconscious prejudices for a more equitable world.