E-Business and E-Commerce Management: Strategic Approaches, Implementation, and Practical Applications
E-Business and E-Commerce Management presents a broad, practical introduction to digital business. Covering strategic approaches, implementation, and practical applications, it helps readers understand how e-business and e-commerce can be planned and managed within modern organizations and evolving digital markets.
About This Book
E-Business and E-Commerce Management explores the strategic and operational dimensions of conducting business through digital channels.
The book addresses approaches to planning, implementing, and managing e-business and e-commerce activities.
Its practical focus connects management concepts with applications relevant to organizations operating in an increasingly digital marketplace.
It is intended for readers seeking a broad foundation in digital business strategy and e-commerce management.
Reviews
No reviews yet. Be the first to review this book!