Sales and Revenue Generation in Sport Business
by David J. Shonk, James F. Weiner
Sales and Revenue Generation in Sport Business offers a focused examination of the commercial dimensions of the sport industry. Centered on sales and revenue generation, it provides students and professionals with a foundation for understanding business activity within sports organizations.
About This Book
Sales and Revenue Generation in Sport Business examines the commercial side of the sport industry.
The book focuses on sales and revenue generation as central elements of sport business operations.
It provides a subject-specific resource for understanding how business activity contributes to sports organizations.
Written by David J. Shonk and James F. Weiner, the book is suited to readers studying or working in sport business.
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