CONSUMER BEHAVIOR: Understanding Customers in a Digital and AI-Driven World (The Future-Ready Marketing Series™ Book 2)
Consumer behavior is evolving alongside digital platforms and artificial intelligence. This future-focused marketing guide explores the importance of understanding customers in a technology-shaped world, offering readers a contemporary introduction to the forces influencing modern consumer decisions and customer engagement.
About This Book
Consumer behavior examines how people make choices, respond to marketing, and engage with products and services.
This book focuses on understanding customers in a digital and AI-driven world, where technology continues to influence marketing and decision-making.
As the second book in The Future-Ready Marketing Series, it offers a contemporary perspective for readers interested in the changing relationship between consumers, businesses, and technology.
Dr. Agus Masrianto presents a subject-focused resource for exploring customer understanding in modern marketing.
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