Business Model Innovation: Designing New Growth Engines for the Digital Economy (THE FUTURE-READY BUSINESS SERIES™)
Business Model Innovation explores how new growth engines can be designed for the digital economy. As part of THE FUTURE-READY BUSINESS SERIES™, it provides a future-focused introduction to business model thinking for readers interested in strategy, innovation, entrepreneurship, and the evolving relationship between business and technology.
About This Book
Business Model Innovation examines the development of new growth engines for the digital economy.
As part of THE FUTURE-READY BUSINESS SERIES™, the book focuses on how organizations can think about business models in a changing economic and technological environment.
It is suited to readers exploring business strategy, innovation, digital transformation, and future-ready approaches to growth.
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