The End of Car Sales as We know it: The disruption of digital retail and the rise of consumer psychology
The End of Car Sales as We Know It examines the disruption of digital retail and the growing importance of consumer psychology in automotive sales. Ms Liying Deng presents a focused look at changing marketplace dynamics and the forces influencing how consumers and businesses approach car buying.
About This Book
The End of Car Sales as We Know It explores disruption in the automotive retail industry.
It focuses on the growing influence of digital retail and changing consumer behavior.
The book connects developments in car sales with principles of consumer psychology.
Written by Ms Liying Deng, it offers a concise perspective on how automotive purchasing may continue to evolve.
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