Advanced Business Analytics: Data Mining, Machine Learning, Predictive Modeling and Customer Intelligence for Data-Driven Organizations
by Aruj Mishra
Advanced Business Analytics explores the methods organizations use to turn data into informed decisions. Covering data mining, machine learning, predictive modeling, and customer intelligence, it provides a broad introduction to analytical practices that support data-driven business strategies and customer-focused insight.
About This Book
This book focuses on advanced business analytics and its role in data-driven organizations.
It covers data mining, machine learning, and predictive modeling as key analytical approaches.
Customer intelligence is also included as a central topic, connecting analytics with customer-focused decision-making.
The book is intended for readers seeking an introduction to major methods and applications in modern business analytics.
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