The Practice of Public Relations
Fraser Seitel’s The Practice of Public Relations offers a practical foundation in public relations and organizational communication. Designed for readers studying or exploring the field, it presents a broad overview of professional practice and the role communication plays in building relationships between organizations and their audiences.
About This Book
The Practice of Public Relations by Fraser Seitel introduces the field of public relations and its professional practice.
The book provides a foundation for understanding how organizations communicate with audiences and manage public-facing relationships.
It is suited to readers seeking a broad, practical overview of public relations as a business and communication discipline.
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