Corporate Communication & Corporate Reputation: An Analysis Based on the African Market
by Hu Yu, Wang Jiajing
Corporate Communication & Corporate Reputation explores the relationship between communication and reputation within the African market. Centered on two important areas of contemporary business, the book provides a focused regional analysis for readers interested in corporate communication, reputation management, and the broader business environment.
About This Book
This book examines corporate communication and corporate reputation in relation to the African market.
It focuses on two closely connected areas of business practice and organizational identity.
The analysis is framed around the distinct regional context identified in the title.
It may interest readers exploring business communication, reputation management, and African markets.
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