NIKESEIKEIEIGAKU: sportstoculturebusinessmodel (Japanese Edition)
by Ichikawa Ryo
This Japanese-language title explores Nike through the connected lenses of sports, culture, and business. It offers a broad perspective on how a sports brand can function as a business model and cultural presence, making it relevant to readers interested in marketing, commerce, and sports-related industries.
About This Book
This Japanese-language book examines the connection between sports, culture, and business.
Using Nike as its central subject, it considers how a sports-related brand can be understood through a broader business model.
The book may interest readers studying branding, sports business, cultural influence, and contemporary commerce.
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