Marketing de Dados com BigQuery: O Guia Definitivo para Não-Técnicos: Do Excel ao SQL: Como Dominar o GA4, Eliminar Planilhas Travadas e Analisar Milhões ... de Dados em Segundos (Portuguese Edition)
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Marketing de Dados com BigQuery: O Guia Definitivo para Não-Técnicos: Do Excel ao SQL: Como Dominar o GA4, Eliminar Planilhas Travadas e Analisar Milhões ... de Dados em Segundos (Portuguese Edition)

by Oliveira

Big Data Marketing Digital Análise de Dados
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Learn to use BigQuery and GA4 for fast data analysis. Move beyond Excel to handle millions of records with SQL. Designed for non-technical marketers and analysts.

About This Book

Marketing de Dados com BigQuery introduces data analysis concepts for professionals without technical backgrounds.

Readers learn to transition from Excel to SQL using BigQuery and Google Analytics 4.

The book focuses on practical skills for analyzing large datasets efficiently.

Content covers eliminating spreadsheet limitations and speeding up data workflows.

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I will be using this book for: