The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
by Alison Theaker, Heather Yaxley
The Public Relations Strategic Toolkit is an essential guide to successful public relations practice. Written by Alison Theaker and Heather Yaxley, it provides a practical resource for readers studying, entering, or developing their work in public relations and strategic communication.
About This Book
The Public Relations Strategic Toolkit presents an essential guide to successful public relations practice.
Written by Alison Theaker and Heather Yaxley, the book focuses on strategic thinking within the public relations field.
It is suited to readers seeking a practical resource for understanding and applying public relations principles.
The book offers a useful foundation for students, aspiring practitioners, and professionals developing their communication practice.
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