価格競争から脱出する知財戦略: 特許・商標・意匠を利益に変える実践法 (Japanese Edition)
by 今野 佳洋
In today's cutthroat markets, relying on price competition can erode profits. This book outlines effective intellectual property strategies using patents, trademarks, and designs to create lasting value. Discover practical techniques to turn IP assets into revenue streams and secure a stronger market position for your business.
About This Book
This book presents strategies for leveraging intellectual property to break free from price wars in competitive markets.
It focuses on practical methods to convert patents, trademarks, and designs into sources of profit and competitive advantage.
Readers will learn actionable steps to implement IP strategies that enhance business value and sustainability.
The content is tailored for Japanese business contexts, offering real-world applications for entrepreneurs and managers.
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