Media, Motivation, and Meaning: Exploring Blumler & Katz’s Uses and Gratifications Theory and Its Lasting Impact
Explore Blumler and Katz’s Uses and Gratifications Theory through its central connection between media, motivation, and meaning. This focused title examines the framework’s lasting impact and offers an accessible perspective on how audiences engage with media and interpret their experiences.
About This Book
Media, Motivation, and Meaning explores Blumler and Katz’s Uses and Gratifications Theory, a framework for considering how people engage with media.
The book focuses on the relationship between media use, individual motivation, and the meanings audiences derive from their experiences.
It also considers the theory’s lasting impact and continued relevance in discussions of communication and media behavior.
Written by The Practical Atlas, this title offers a focused introduction to an influential perspective in media studies.
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