Learn behavioral economics the most powerful academic field that motivates people through manga: Learn the traps lurking in the modern world and gain proof ... for business sales (Japanese Edition)
by Behavioral Economist Daniel Crawford, Ai Manga Artist Jinichiro Kamiya, Behavioral Economis Toshiaki Kishimoto
Discover behavioral economics through an accessible manga format. This book explores the traps embedded in modern life, explains how people can be motivated, and connects academic ideas with practical business and sales applications. A concise introduction for readers interested in human behavior, decision-making, and commercial communication.
About This Book
This book introduces behavioral economics through a manga-based format.
It focuses on the ways people are motivated and how behavioral patterns can shape decisions.
The book examines traps found in the modern world and presents behavioral economics as a practical academic field.
Its subject matter is relevant to business and sales, offering readers a foundation for understanding motivation and decision-making.
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