營運，不只是送活動: 用行為心理學打造玩家留存與長效營收的實戰指南 (Traditional Chinese Edition)
by Victor Choi
A practical guide showing how behavioral psychology can be used to increase player retention and build sustainable revenue in game operations.
About This Book
This book provides a practical framework for game operators seeking to improve player retention and revenue performance.
It applies behavioral psychology principles to real-world game operations and monetization strategies.
Readers will learn how to design systems that encourage sustained engagement and long-term player value.
The content focuses on actionable tactics rather than theory, making it suitable for professionals in the gaming industry.
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