How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry
How Not to Hate Advertising offers a creative’s guide to building a long, happy career in an industry known for its peculiarities. With a playful perspective, Nick Sonderup considers how creative professionals can navigate advertising without losing sight of the work—or themselves.
About This Book
How Not to Hate Advertising explores the creative professional’s relationship with the advertising industry.
Positioned as a guide to a long and potentially happy career, the book takes a candidly playful view of advertising.
Its focus is on navigating a remarkably silly industry while preserving a creative perspective.
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