Transforming Public Relations: AI and Social Media Strategies
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Transforming Public Relations: AI and Social Media Strategies

by Young Joon Lim

Social Media artificial intelligence Public Relations
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Transforming Public Relations: AI and Social Media Strategies explores the evolving role of artificial intelligence and social media in contemporary public relations. Written by Young Joon Lim, this book provides a focused look at digital transformation and strategic communication for readers interested in modern public relations practice.

ASIN B0F8V1868G Views 788 Publisher Cognella Academic Publishing Year 2025 Edition 3rd ed. Format Paperback Product Group Book Pages 270 Created February 10, 2026 Updated October 21, 2026
About This Book

Transforming Public Relations: AI and Social Media Strategies examines the changing relationship between public relations, artificial intelligence, and social media.

Young Joon Lim focuses on the strategic role these technologies play in contemporary communication practices.

The book offers a timely perspective for readers interested in how digital tools are reshaping public relations.

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I will be using this book for: