The CX Lighthouse: Navigating Business Growth with Customer Experience
by R. A. Nicholas, Solomon Akinlua
The CX Lighthouse examines how customer experience can guide business growth and strategic direction. R. A. Nicholas and Solomon Akinlua present a customer-centered perspective for readers seeking practical insight into the connection between how organizations serve customers and how they develop.
About This Book
The CX Lighthouse focuses on the relationship between customer experience and business growth.
Written by R. A. Nicholas and Solomon Akinlua, the book presents customer experience as a guide for navigating business decisions and priorities.
Its central theme is a customer-centered approach to understanding business direction, performance, and development.
Suitable for readers interested in business, management, marketing, and customer service.
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