Strategic Brand Management in the Age of AI and Disruption
Strategic Brand Management in the Age of AI and Disruption examines the evolving practice of building and managing brands in a period of technological transformation and uncertainty. It offers a contemporary business perspective on adapting brand strategy to artificial intelligence, disruption, and changing market realities.
About This Book
Strategic Brand Management in the Age of AI and Disruption explores brand strategy in a business environment transformed by artificial intelligence and ongoing disruption.
The book focuses on the challenges and opportunities involved in managing brands amid technological change and shifting market conditions.
It is intended for readers seeking a modern perspective on how strategic brand management relates to innovation, adaptation, and competitive change.
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