International Business: The New Realities, Global Edition
by Gary Knight, S. Tamer Cavusgil, John R. Riesenberger
International Business: The New Realities, Global Edition offers a contemporary introduction to business in a global setting. Written by Gary Knight, S. Tamer Cavusgil, and John R. Riesenberger, it provides a foundation for readers exploring international markets, cross-border activity, and the broader realities of worldwide business.
About This Book
International Business: The New Realities, Global Edition examines international business through a contemporary global lens.
Written by Gary Knight, S. Tamer Cavusgil, and John R. Riesenberger, this book is suited to readers studying business in an international context.
Its global edition framing supports learning about the realities and challenges associated with business across national borders.
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