The Customer's Dilemma: A Consumer’s Guide To Making Sense Of The Modern Retail Landscape
by David Cohen
The Customer's Dilemma is a consumer-focused guide to understanding the modern retail landscape. David Cohen examines the challenges and choices shoppers face, offering readers a framework for making sense of retail in an increasingly complex marketplace.
About This Book
The Customer's Dilemma explores the modern retail landscape from a consumer-focused perspective.
It is presented as a guide to making sense of retail and the decisions shoppers encounter.
The book may appeal to readers interested in consumer behavior, shopping, and the changing nature of retail.
David Cohen offers a focused examination of the relationship between customers and contemporary retail.
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