Going Global: A Small Business Guide to International Success
Going Global: A Small Business Guide to International Success explores the path small businesses can take toward international growth. Written by Siddhartha Sankar Goswami, it offers a focused introduction to the opportunities and challenges of expanding beyond domestic markets and building a presence in the global business environment.
About This Book
Going Global: A Small Business Guide to International Success focuses on the opportunities and challenges small businesses may encounter when entering international markets.
The book presents global expansion from a small-business perspective, emphasizing the path toward success beyond domestic operations.
It is suited to entrepreneurs, business owners, and readers interested in international business growth.
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