A Master Framework for the CRM Center of Excellence: Introducing universal standards for customer relationship management CoEs
by Velu Palani, Charlie Havens
A Master Framework for the CRM Center of Excellence presents universal standards for customer relationship management Centers of Excellence. Velu Palani and Charlie Havens offer a business-focused resource for understanding how a consistent framework can support the organization, development, and operation of CRM CoE practices.
About This Book
A Master Framework for the CRM Center of Excellence introduces a structured approach to customer relationship management Centers of Excellence.
The book focuses on universal standards intended to support consistency across CRM CoE practices and operations.
It offers a business-oriented resource for readers seeking a framework for organizing and developing CRM Center of Excellence capabilities.
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