You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income
by Kary Oberbrunner, Katherine Rubino
You Are an IP Company offers a 12-step plan for understanding and developing intellectual property as a business asset. Kary Oberbrunner and Katherine Rubino focus on increasing influence, expanding impact, and creating more income through a practical, company-minded approach to intellectual property.
About This Book
You Are an IP Company presents a 12-step plan centered on the value of intellectual property.
The book explores how intellectual property can support greater influence and impact.
It also focuses on turning intellectual property into an opportunity for increased income.
Written by Kary Oberbrunner and Katherine Rubino, this guide is designed for readers seeking a business-oriented perspective on intellectual property.
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