A Story is a Deal: How to use the science of story to motivate and persuade
by Will Storr
Will Storr explores the science of story and its practical role in motivation and persuasion. A Story is a Deal is a guide for readers who want to understand how narrative can shape communication, influence responses, and make ideas more compelling in business and everyday life.
About This Book
A Story is a Deal examines how stories can be used to motivate and persuade.
Will Storr presents storytelling through the lens of science, focusing on how stories influence attention, understanding, and response.
The book is relevant to readers interested in communication, business, psychology, and the practical power of narrative.
It offers a framework for considering story as a tool for creating connection and encouraging action.
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